The Founder

Mr. Sunny Liu is the founder and chairman of Alpha Brass Controls Inc. He has led his family business to be one of the top five trading companies in Taiwan. He is a trailblazer with strong determination and wisdom to overcome adversity, and he has accomplished many unexpected achievements. An example to better descript Mr. Sunny Liu: During the early developing stage of plastics industry in Taiwan, he founded his way to solve issues by learning from a book while there were only a few plastic materials and applications known by people.

Past Challenges

In 1990s, the appreciation of US Dollar caused the trading difficulty. Mr. Liu reformed his team into the hardware manufacturing industry using automation technology and new production processes. Later on, he discovered the potential of a niche-focused industry of gas valves and thermostats and decided to start his manufacturing business.

After decades of efforts in R&D, production, marketing, and sales development, Alpha Brass Controls has developed the business model that still uses today. In recent years, Mr. Sunny Liu focused on knowledge inheritance and team development to sustain the company operation. Mr. Liu actively sponsors a series of seminars about kitchen equipment safety standards and invites international experts to help building a complete industrial ecosystem.

Mr. Liu has over 50 years of industry experiences, every stage is managed with utmost care and diligences. Especially in the recent 20 years, he instills his religious faith into Alpha Brass, striving to achieve his philosophy of “BEAUTY” (enthusiasm for work), “BENEFIT” (resources for business expansion) and “GOOD” (good for all) as the goals of life.